care forward

Role: Creative Lead
Company: HHAeXchange

Care Forward is HHAeXchange's annual customer summit, and this year's event was the first live extension of the brand refresh. We developed a design system that scaled across signage, wayfinding, social, etc along with activations like the "What's Your Why" wall, which gave attendees a way to engage directly with the brand's human-first message.

Custom stickers extended the brand's iconography down to a small, personal touchpoint, carrying that same message into something people could hold onto. The event drew a XX% attendee rate and XX% social engagement.