Building on the initial brand foundations, I collaborated with teams to develop a scalable,
unified system that could grow with the company.

• Developed a comprehensive brand guide to support cohesive visual storytelling.

• Built a centralized asset library and robust design system with clear rules and templates.

• Enabled consistency and flexibility across all touchpoints—events, advertising, product, and UI/UX.

• Delivered a unified, modern brand identity that elevated external presence and improved
internal workflows.