Bringing a refreshed brand to life in a room full of the people it was built for.
Role: Creative Lead
Company: HHAeXchange
The customer summit was an opportunity to debut the new brand direction in a setting that put us face to face with the people at the heart of the business.
We extended the new visual identity into a full event experience — translating brand energy into experiential design, collateral, and touchpoints that made the rebrand feel real and celebratory for attendees.